Win This Space 2018 Winner

Posted Mar 1, 2018

Congratulations to Nadine McCallen, grand prize winner of Win This Space 2018!

The Win This Space grand prize package is valued at more than $45,000 and includes a downtown storefront free for a year.

McCallen owns The Willow's Bark and will be opening a new store called Rowan Apothecary. Her shop will sell locally produced skincare, herbal remedies and household products from a variety of sustainable companies focusing on wildcrafted, organic, and unrefined ingredients. She’s looking to create a social space where people can blend their own teas and sit and read a book or participate in a workshop.

“It’s inspiring to see all these creative ideas for new businesses that people want to open here in downtown Peterborough,” says Terry Guiel, Executive Director of the Downtown Business Improvement Area. “I’d like to congratulate Nadine on all her hard work and earning this lifechanging prize. Thanks as well to all our contestants who put a lot of time into sharing their dreams and ideas with us.”

McCallen was selected by the Win This Space judges who evaluated the top 10 applicants to the program. The top 10 spent the last three months fine-tuning their proposals at workshops focused on marketing, financial planning, and business plans.

“Last year we had five Win This Space participants open shop,” says Guiel. “It doesn’t end with Win This Space. It’s a lot of work to open a storefront and we’re here with our Win This Space partners to make sure that those with determination and a strong business plan have the support they need to pursue their entrepreneurial dream.”

We would like to thank the Win This Space 2018 judges:

• Bryan Buchanan — General Manager, Shorelines Slots at Kawartha Downs

• Dean Findlay — Chief Building Official, City of Peterborough

• Gail Moorhouse — Interim Executive Director, Community Futures Peterborough

• Michael Konopaski — Managing Director, Inclusive Advisory

• Mike Watt — Owner of Flavour Fashion, Plush Boutique, Save Our Soles and Ptbo Northern Originals

• Suzanne McCrimmon — Director of Business Development, Peterborough & The Kawarthas Economic Development

• Sofie Andreou — Founder, Sofie Andreou & Associates

• Sasha Lai-Svirk — Chief Digital Officer, BrandHealth

The Win This Space competition is a Peterborough DBIA initiative in partnership with Peterborough & the Kawarthas Economic Development, Community Futures Peterborough and Shorelines Slots at Kawartha Downs.

Win This Space would not be possible without the generous support of our sponsors:

Monthly Adopters

• Peterborough Downtown Business Improvement Area

• Community Futures Peterborough
• Peterborough Utilities Group

• Atria Development

• Ashburnham Realty

• Trent University

• Monkman Gracie & Johnson Insurance Brokers

• Shorelines Slots at Kawartha Downs

• Peterborough & the Kawarthas Economic Development

• Inclusive Advisory


Gold Sponsors

• XXIV Social

• Strexer Harrop and Associates

• Birchview Design

• LETT Architects

• Kawartha Local

• Birchbark Media

• Greater Peterborough Chamber of Commerce

• Inclusive Advisory

• Sofie Andreou & Associates

• Ontario Carpet Supermart

• Red X Technologies

• Shaw Computer Systems

• acorn30


Silver Sponsors

• Scotiabank

• Chalk Therapy

• Numo

• Marketing.Ink

• Brant Basics

• Studio-N

• Women’s Business Network of Peterborough


Media Sponsors

• PTBOCanada

• Peterborough This Week

• Oldies 96.7

• 90.5 Extra

• Snapd Peterborough

• KawarthaNOW

• The Wolf 101.5

• CHEX Peterborough

• Fresh Radio 100.5


For more information, visit

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AuthorJoel Wiebe

Date Posted Mar 1, 2018, 8:17 pm